The Silicon Valley Post · Jun 2026
Pelago announced Sona, a voice-first AI mental health specialist, marking its first expansion beyond substance-use care and extending its outcomes-based model into behavioral health.
The world's first digital clinic for substance use management
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Pelago is a New York-based virtual clinic for substance use management, formerly Quit Genius, that sells employer- and health-plan-delivered care for tobacco, alcohol, opioid, cannabis, and stimulant use. Its model combines evidence-based digital care, live clinicians, medication-assisted treatment, and outcomes-based pricing; it has also begun extending its AI-led care model into broader behavioral health.
Primary product
Virtual clinic for substance use management
Founded
2017
Headquarters
New York, New York, United States
Team size
100-150
Work style
Flexible
Industry
Hospitals and Health Care
Sub-industry
Digital health / substance use disorder treatment
16 jobs at Pelago
Offices
Business model
Stage
Series C
Total raised
$151M
Latest round
Series C · Mar 2024
Latest amount
$58M
Mar 2024 · Atomico
Jan 2022
Jul 2021 · Atomico and Kinnevik
Mar 2020 · Octopus Ventures
May 2018
Leadership
CEO & Co-founder
COO & Co-founder
President
Chief Financial Officer
Chief Scientific Officer
SVP, Operations
General Counsel
Medical Director
Founders
Co-founder
Investors
The careers page emphasizes urgency, progress over perfection, and being 'drivers, not passengers'; it also says leaders stay close to the work and that no mindset is too big and no job is too small.
Work style
Flexible
Compensation
No public salary bands were found; the careers materials emphasize flexibility, growth, and benefits rather than published compensation ranges.
Benefits
Pricing
Utilization-based pricing / outcomes-based fees-at-risk, positioned as value-aligned and performance-linked.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$10M-$20M
Estimated monthly visits
152.7K
Traffic estimate as of Jun 2026
The Silicon Valley Post · Jun 2026
Pelago announced Sona, a voice-first AI mental health specialist, marking its first expansion beyond substance-use care and extending its outcomes-based model into behavioral health.
Useful Nexus · May 2026
Pelago expanded its higher-acuity referral pathway through a Centers of Excellence network to route members into vetted inpatient facilities.
Pelago · Mar 2026
Aon validated Pelago's claims data analysis, reporting $11,829 in annual medical savings per member and a 5:1 ROI.
Pelago / AWS · Mar 2026
Pelago described its AI-native care workflow using AWS ambient documentation and said the system reclaimed clinician time while supporting scalable care delivery.
Forbes · Mar 2024
Forbes covered Pelago's Series C financing and its employer-paid, fee-per-employee treatment model, with customers including large employers.