Founder Miha Mlakar said the original Popsy.co website-builder business had plateaued and the company was shifting focus to Popsy.ai, indicating a product pivot rather than stable continuity in the legacy product line.
SourceAI tool that finds you leads on Reddit and sends them hyper…
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Popsy Labs Inc. is a small YC-backed SaaS company that has pivoted from a Notion-style website builder into an AI product for finding Reddit leads and generating personalized outreach. Public materials describe the current product as a Reddit lead-generation and DM/comment automation tool, with a related X/Twitter outreach variant.
Primary product
AI-powered Reddit lead generation and personalized outreach automation
Founded
2021
Headquarters
Dover, Delaware, United States
Team size
1-10 employees
Work style
Flexible
Industry
Technology, Information and Internet
Sub-industry
AI-powered lead generation and marketing automation
0 jobs at Popsy
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Offices
Business model
Investors
Founder-led and product-first, with public writing focused on shipping, community-driven growth, and learning from customer behavior rather than formal employer branding.
Work style
Flexible
Pricing
Tiered monthly subscription with a 3-day free trial/no-credit-card entry; public plans include a lower-cost starter tier and a higher professional tier.
Differentiators
Technology
Customers
Competitors
Estimated revenue
~$900K ARR (2024 estimate)
Estimated monthly visits
4.3K
Traffic estimate as of Jun 2026
Founder Miha Mlakar said the original Popsy.co website-builder business had plateaued and the company was shifting focus to Popsy.ai, indicating a product pivot rather than stable continuity in the legacy product line.
SourceRedShip · Apr 2026
Third-party review summarizing Popsy’s pricing, feature set, and limitations; notes Reddit-only focus, AI-generated DMs/comments, and continuity concerns around the former Popsy.co product.
Toolbit.ai · Jun 2025
Third-party product page and traffic snapshot that describes Popsy as an AI-powered Reddit lead-generation tool and estimates monthly visits in the low-thousands.
IndieNiche · Feb 2025
Interview with Miha Mlakar describing Popsy’s origin as a Notion-style website builder, its community-led growth, and the pivot to Popsy.ai for Reddit lead generation and personalized outreach.
Popsy blog
Company-authored analysis of high-performing Reddit content patterns, showing how Popsy uses its own data to inform growth and outreach strategy.
Popsy blog
Company-authored guidance on non-spammy Reddit promotion tactics, including contextual mentions, value-first posts, and profile optimization.