Pequenas Empresas & Grandes Negócios · Jun 2026
Covers Hubla’s 10x revenue growth since 2024, 98 employees, AI sales and engagement agents, and a 2026 GMV target of R$2.3B.
All-in-one platform for creators to sell courses and subscriptions
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Hubla is a Brazilian creator-economy platform (formerly ChatPay) that helps established experts and digital creators sell, manage, and scale digital products using an integrated stack for checkout, member areas, group/community management, analytics, support, and AI-assisted sales and retention.
Primary product
All-in-one digital product monetization platform for creators (checkout, memberships, communities, analytics, and AI agents)
Founded
2020
Headquarters
São Paulo, São Paulo, Brazil
Team size
51-200
Work style
Flexible
Industry
Technology, Information and Internet
Sub-industry
Creator economy / digital product monetization platform
0 jobs at Hubla
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Offices
Business model
Investors
Public materials describe a high-performance, data-driven, customer-focused culture centered on 'Mentalidade PRO' (progresso, protagonismo, propulsão, propósito, proximidade). The company emphasizes strong onboarding, strategic support, community-building, and product discipline over hype.
Work style
Flexible
Compensation
Public job postings advertise competitive pay plus health and dental coverage, Caju meal/home-office/mobility allowances, salary advance, transportation benefits, and childcare support. Public employer reviews also point to comparatively strong compensation versus other functions.
Benefits
Pricing
Usage-based: 8.9% per sale + R$2.49 processing fee, with an additional R$0.99 for group features; enterprise pricing is available for larger monthly volumes.
Differentiators
Technology
Customers
Competitors
Pequenas Empresas & Grandes Negócios · Jun 2026
Covers Hubla’s 10x revenue growth since 2024, 98 employees, AI sales and engagement agents, and a 2026 GMV target of R$2.3B.
VEJA · May 2026
Notes Hubla’s 2020 founding, breakeven at the end of 2025, 10x revenue growth since 2024, and expansion plans built around automation and AI.
Daily Journal · Apr 2026
Another report on breakeven, 10x revenue growth since 2024, 2.8M+ buyers, and the company’s AI-led growth plan.
Startups · Apr 2026
Detailed interview with Arthur Alvarenga on product maturation, customer focus, AI agents, and the company’s path to breakeven and R$2B GMV.
Exame · Apr 2026
Profile of Hubla’s pivot to a broader creator platform, its breakeven at the end of 2025, 10x revenue growth since 2024, and its AI sales-agent roadmap.