TechCrunch reported that during the COVID-19 disruption, Positive's business went to zero, the company streamlined costs, and staff were let go before the retail pivot.
SourcePublic company, workplace, funding, and market signals
Positive Food Co. (Positive) is a Los Angeles-based B2B fresh-food supplier that sells premium grab-and-go meals and snacks for offices, smart fridges, grocery retail, hospitals, universities, and foodservice operators. It emphasizes a vertically integrated model with in-house production, direct-store distribution, demand forecasting, and cold-chain logistics.
Primary product
Fresh grab-and-go prepared foods: hot meals, salads, sandwiches, snack boxes, wraps, drinks, and other ready-to-eat meals
Founded
2017
Headquarters
Los Angeles, California, United States
Team size
11-50
Industry
Food and Beverage Services
Sub-industry
Fresh prepared foods / grab-and-go meals
Offices
0 jobs at Positive
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Business model
Stage
Series A
Total raised
$7M
Latest round
Series A · Aug 2022
Latest amount
$7M
Leadership
Co-founder and CEO
Co-founder and Chief Operating Officer
Co-founder and Chairman of the Board
William Stelmach
Senior Director, Client Services
Investors
Public hiring copy describes the team as small, tight-knit, pragmatic, builder-focused, and fit-driven, with an emphasis on potential, hustle, and ownership over pedigree.
Compensation
Not publicly disclosed.
Pricing
Not publicly disclosed; appears to be wholesale/B2B pricing for retail and foodservice partners.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$1M-$10M
Estimated monthly visits
205
Traffic estimate as of Jul 2026
TechCrunch reported that during the COVID-19 disruption, Positive's business went to zero, the company streamlined costs, and staff were let go before the retail pivot.
SourceLinkedIn · Feb 2024
Schuyler Deerman said Positive had reached 202 food retailers, including Whole Foods Market, Gelson’s, Bristol Farms, Lazy Acres, Mother’s, Amazon Go and others.
LinkedIn · Jul 2023
The company announced expansion to 150 stores and highlighted retail partner support.
Y Combinator · Aug 2022
YC launch post describing Positive’s healthy prepared-food model, California distribution, and wholesale growth.
TechCrunch · Aug 2022
TechCrunch covered the company’s $7M funding round, expansion in Whole Foods and Bristol Farms, and pivot away from coffee-shop wholesale after COVID-era disruption.
Medium · Jul 2021
Hiring post with culture signals, small-team language, and a Los Angeles-based full-time role.