Layoff
Jan 2023Founder Mads Schmidt Petersen said the company later fired its entire engineering team after product issues, cutting monthly costs from roughly $30-40k to about $10k while keeping revenue.
SourceThe Operating System of the construction industry
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
HippoBuild is a Bogotá-based construction software company building a vertical SaaS and embedded marketplace for SMB construction firms in Latin America, centered on WhatsApp-based inventory, budgeting, procurement, and contractor workflows.
Primary product
Construction ERP / operating system for SMB construction companies with WhatsApp-based inventory, budgeting, procurement, and contractor management.
Founded
2021
Headquarters
Bogotá, Colombia
Team size
1-10 employees (public estimates vary; some directories also show 11-50)
Industry
Software Development
Sub-industry
Construction software / construction ERP / vertical SaaS
Offices
Open Positions
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