Business Wire · Jun 2026
Huntington and True Link won Best Bank-Fintech Partnership for building a fully integrated family-banking platform offered at scale.
Financial Services for Financial Caregivers.
Public company, workplace, funding, and market signals
True Link is a San Francisco-based, remote-first fintech that builds spending-control and fraud-protection tools for caregivers, older adults, people with disabilities, and people in recovery, plus trust and investment administration through a subsidiary.
Primary product
True Link Visa® Prepaid Card with Spending Monitor
Founded
2012
Headquarters
San Francisco, California, United States
Team size
80-90
Work style
Remote
Industry
Financial Services
Sub-industry
Fintech / family banking / prepaid cards
Offices
3 jobs at True Link
Business model
Stage
Series B
Total raised
$68.6M
Latest round
Series B2 · Jan 2022
Latest amount
$12M
Leadership
Co-founder and CEO
Co-founder and Board Member
President & Chief Operating Officer
Chief Strategy Officer
VP, General Counsel and Chief Compliance Officer
VP of Product
VP Engineering
Paige Kirstein
Client Services
Peter J Wall
Director of Fiduciary Services, True Link Financial Advisors
Lead, True Link Financial Advisors
Mission-driven, caring, inclusion-oriented, and values-driven; the team is distributed across the U.S., works remotely by default, and meets in person occasionally for strategy and team building.
Work style
Remote
Visa sponsorship
Limited
Compensation
Public careers pages promise competitive salary, usually with early-stage equity, plus benefits and flexibility. Public job/employee data suggests remote U.S. roles have paid bands roughly from the mid-$40k range for support roles to the low-$200k range for engineering, but True Link does not appear to publish a single company-wide comp table.
Benefits
Pricing
Consumer prepaid card subscription at $12/month for the full-feature card; custom/quote-based pricing for partner and white-label offerings; investment management and trust services are fee-based through the advisory subsidiary.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$30M-$40M
Estimated monthly visits
854.7K
Traffic estimate as of Jun 2026
Business Wire · Jun 2026
Huntington and True Link won Best Bank-Fintech Partnership for building a fully integrated family-banking platform offered at scale.
Business Wire · Mar 2026
Introduced Retina, a 24/7 AI researcher that screens merchants and blocks scam charges in real time; the company said it had screened 3.8M merchants and saves customers about $1,700 per year.
Business Wire · Feb 2026
Named to Forbes Fintech 50 again; the release says True Link launched a white-label bank partnership, entered the 529 college savings market, has raised about $67M of VC, and has been profitable since 2020.
True Link Financial · Sep 2025
Announced Huntington's caregiver and teen banking launch powered by True Link, with the company saying it had served more than 250,000 families and built a profitable business serving caregivers and vulnerable populations.
True Link Financial · Aug 2023
True Link said it had served 250,000 families, managed over $1.1B in assets, supported $600M of annual purchases, and prevented about $175M in fraud and unwanted purchases each year.