Apple App Store · Mar 2026
Apple lists Margin POS as a Transformity, Inc. app for viewing transactions, managing items, and checking reports on mobile.
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Transformity Inc. (doing business as Margin) is a YC S23, founder-led vertical SaaS company building an all-in-one POS and operating system for liquor stores, with AI inventory automation, delivery-channel integrations, integrated marketing, and embedded payments. Public sources consistently show 2023 founding and Param Bidja / Jay Patel as the core founders, while third-party databases conflict on headquarters and funding totals.
Primary product
Margin — an all-in-one POS and operating system for liquor stores
Founded
2023
Headquarters
New York City, New York, United States
Team size
10
Work style
Flexible
Industry
Technology, Information and Internet
Sub-industry
0 jobs at Transformity
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Vertical SaaS / POS software for liquor retail
Offices
Business model
Stage
Seed
Total raised
$500K
Latest round
Seed VC · Jul 2023
Latest amount
$500K
Jul 2023 · Pioneer Fund
Jan 2023
Leadership
Co-Founder & CEO
Co-Founder & CTO
Founding Account Executive
Engineer-led and customer-obsessed, with a scrappy, fast-shipping culture rooted in real liquor-store operator pain points. Public posts and the about page emphasize the founders’ family industry background, hands-on customer contact, and a bias toward shipping solutions quickly.
Work style
Flexible
Compensation
Public YC job postings show Software Engineer II at $120K-$220K and Founding Account Executive at $100K-$210K; founder posts also mention meaningful equity for foundational hires.
Pricing
Competitive flat-rate pricing, plus payment-processing fees / merchant services pricing
Differentiators
Technology
Customers
Competitors
Estimated revenue
$5M estimated ARR (GetLatka, 2024)
Estimated monthly visits
288
Traffic estimate as of Jul 2026
Apple App Store · Mar 2026
Apple lists Margin POS as a Transformity, Inc. app for viewing transactions, managing items, and checking reports on mobile.
LinkedIn · Feb 2026
Param Bidja announced the rebrand from Transformity to Margin and described the company’s origin story in his parents’ store basement.
Y Combinator · Sep 2023
YC’s launch post describes Transformity as a POS system for liquor stores that automates manual supplier workflows, inventory tracking, regulatory monitoring, and delivery/e-commerce integrations.
Stripe
Stripe’s customer story says Transformity uses Stripe Connect and Terminal, integrated in about a week, and doubled payment processing volume in 60 days.