SwiftSku LinkedIn · Jul 2026
SwiftSku highlighted NACS 2026 State of the Industry data and argued that rising costs are squeezing convenience-store margins, reinforcing demand for better back-office and pricing tools.
Management and analytics software for convenience stores
Public company, workplace, funding, and market signals
SwiftSku is a YC W21, founder-led B2B software company for independent convenience stores and gas stations. Its core product is a mobile-first back-office/POS platform for pricebook management, live transaction monitoring, fuel-price updates, scan data and loyalty workflows, analytics, and promotional rebate programs. The official site places HQ in Birmingham, AL, while LinkedIn/public directories also reference San Francisco; the company appears to operate with a distributed U.S./India team.
Primary product
C-store back-office and POS management software
Founded
2019
Headquarters
Birmingham, AL, United States (website; LinkedIn/public directories also list San Francisco, CA)
Team size
50-60
Industry
Technology, Information and Internet
Sub-industry
Convenience store / gas station back-office software
Offices
5 jobs at SwiftSku
Business model
Stage
Seed
Total raised
$125K
Latest round
Grant (prize money) · Apr 2021
Leadership
Founder & CEO
Co-Founder / COO
Sales Director
Engineering Lead
Kritheeka K V
Associate Director - People and Culture
Amit Patel
Head of Growth
Harshil Patel
Founding Product Designer
Investors
Founder-led, operator-empathetic, and execution-heavy. Public messaging emphasizes modernizing a legacy industry, helping independent store owners compete, and offering multilingual customer support in English, Hindi, and Gujarati.
Compensation
Public YC job listings showed broad U.S. salary bands, including roughly $90K–$210K for a Founding Head of Growth and $70K–$180K for a Senior Account Executive. No explicit bonus, equity, or full benefits package was publicly posted.
Pricing
Published self-serve subscription pricing with monthly plans (for example, $25/month and $40/month; annual discounts available), plus scan-data / loyalty offerings and custom larger plans.
Differentiators
Technology
Customers
Competitors
SwiftSku LinkedIn · Jul 2026
SwiftSku highlighted NACS 2026 State of the Industry data and argued that rising costs are squeezing convenience-store margins, reinforcing demand for better back-office and pricing tools.
SwiftSku LinkedIn · Jul 2026
SwiftSku published category-ranking insights from its connected-store network, showing how it uses transaction data to surface CPG performance trends.
Auburn Engineering · Jan 2026
University coverage noted that founders Mit Patel and Daniel Mazur were recognized on Forbes 30 Under 30 for their convenience-retail software company.
CStore Dive · Nov 2025
Additional trade coverage of the Vroom Delivery partnership, emphasizing automation, online menus, and delivery enablement for independent convenience stores.
CStore Decisions · Nov 2025
Trade coverage said SwiftSku would give its more than 3,000-store network access to online ordering, first- and third-party delivery, and automated menu/order integration through Vroom Delivery.