FinSMEs · Jul 2026
FinSMEs covered the Series A, noting the round was led by 111° West Capital and lifted total funding to $18M.
Modern health insurance for dual income families
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Healia is a Columbus-based health-tech company that provides the Total Care Option (TCO), an employer-funded HRA and decision-support platform for dual-income families that helps employees compare household plan options, move to a spouse’s plan, and get reimbursed for eligible premiums and out-of-pocket costs while lowering employer health spend.
Primary product
Total Care Option (TCO) health reimbursement arrangement and plan decision-support platform
Founded
2022
Headquarters
Columbus, Ohio, United States
Team size
11-50
Work style
Onsite
Industry
Health tech
Sub-industry
Employee benefits / HRA software
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Offices
Business model
Leadership
CEO/Founder
Head of Marketing
Senior Director of Sales
Director of Broker Partnerships
Senior Director, Sales and Operations
Founders
Co-founder
Investors
Mission-driven, high-ownership, and explicitly in-office in downtown Columbus. Public job posts emphasize directness, curiosity, collaboration, and the appeal of a small team where work has visible impact.
Work style
Onsite
Compensation
Public hiring materials describe Healia as offering competitive pay. One posted SDR role listed a $60K-$75K base salary; broader compensation bands were not publicly disclosed.
Benefits
Pricing
Employer-paid, enrollment-based pricing with no setup fees or monthly minimums disclosed; the decision-support tool is included at no extra charge when offered with the TCO.
Differentiators
Technology
Customers
Competitors
Estimated revenue
Approximately $1M ARR (public estimate; GetLatka estimated ARR ~ $990K as of 2025-09-02)
Estimated monthly visits
5K
Traffic estimate as of Jul 2026
FinSMEs · Jul 2026
FinSMEs covered the Series A, noting the round was led by 111° West Capital and lifted total funding to $18M.
PRNewswire · Jul 2026
Healia announced $18M in funding, including a $14M Series A led by 111° West Capital, and said it has enabled employers to provide $33M in additional coverage for families since founding.
Axios Pro · Jul 2026
Axios reported the Series A raise and framed Healia as a health-benefits company targeting employer health-cost reduction.
citybiz · Jul 2026
citybiz summarized the $18M financing, product positioning, and expansion plans for sales, engineering, and operations in Columbus.
Healia blog · Jul 2026
Founder Priyang Shah explained why Healia is building in Columbus and emphasized the company’s in-office hiring push across sales, engineering, operations, and leadership.