Hogaru

Compensation

Public sources indicate cleaners are formally employed, paid at least around 1.3x minimum wage in some coverage, receive paid leave, pension/health coverage, bonuses, emergency loans, and other benefits; a 2026 Bogotá hiring ad also advertised an indefinite contract, hybrid work, and COP 1.45M monthly pay for an administrative collections role.

Benefits

Pricing

Monthly subscriptions and tailored service-fee packages for home and business cleaning; Apporta is positioned as a formal-employment/administration product for employers.

Differentiators

• —Directly employs cleaners instead of relying on a marketplace model
• —Formal contracts and statutory benefits for workers
• —Training and vetting before assignment
• —Proprietary tech stack for scheduling, quality, payroll, and matching
• —Worker-focused retention and stability model
• —Apporta formalization product for household employers
• —Strong impact/worker-welfare brand positioning

Technology

Customers

Competitors