Flipp acquired reebee; reebee became a Flipp subsidiary and the brands were kept separate.
SourcePublic company, workplace, funding, and market signals
Updated Jul 29, 2026
Reebee is a Canadian digital flyer and shopping-list platform that helps shoppers browse retailer flyers, search for deals, and save with an integrated shopping-list experience. It launched in 2012, was acquired by Flipp in 2022, and continues as a Flipp subsidiary under the reebee brand.
Primary product
reebee: Flyers & Shopping List
Founded
2012
Headquarters
305 King St W Suite 902, Kitchener, Ontario N2G 1B9, Canada
Team size
1-10
Industry
Software Development
Sub-industry
Digital flyer and shopping-list app; digital advertising platform
Offices
0 jobs at Reebee
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Business model
Leadership
Co-Founder & CEO
Co-Founder & CTO
VP, Partner & Business Development
Head of People
Production Team Lead
Public signals point to a product-focused, collaborative culture with strong employee ratings in public profile data (including high work-life-balance and culture scores). Public benefit details are sparse; compensation signals appear mostly in salary examples rather than formal bands.
Compensation
Public salary snippets show example roles such as Product Manager (CAD 79,730) and Community Outreach and Volunteer Coordinator (CAD 84,306), but no formal compensation policy or bands were found.
Pricing
Free consumer app; paid B2B digital advertising / shopper-marketing services for retailers and brands
Differentiators
Technology
Customers
Competitors
Estimated revenue
$1M-$10M
Estimated monthly visits
375.4K
Traffic estimate as of Jun 2026
reebee Help Center · Jun 2023
Corporate update stating the site moved to a combined Flipp & reebee web experience while the two apps remained separate.
BetaKit · Jun 2022
Confirms the deal terms were undisclosed, reebee’s roughly 80-person team, and the company’s founding and early accelerator support.
Flipp · Jun 2022
Primary acquisition announcement: Flipp bought reebee, said it would keep both brands, and described reebee as Canada’s second-largest digital savings distribution channel.
Canadian Grocer · Jun 2022
Adds market context: no layoffs were expected, the combined user base was nearly six million, and Flipp kept reebee as a separate entity.
Strategy · Jun 2022
Explains how the acquisition expanded Flipp’s shopper consideration platform and preserved the reebee brand.