What is Kalshi?
Kalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset. Kalshi fought for years and legalized prediction markets in the US for the first time in history, is currently the fastest growing financial market in America, and has thousands of markets across politics, economics, financials, weather, tech, AI, culture and more.
We believe prediction markets have the potential to be the largest financial market because they turn anything into a financial position.
Our vision: well… build the largest financial market on the planet.
Our mission: bring more truth to the world through the power of markets.
Our culture is simple: we hire really talented people, work really hard, and enjoy the climb. We are looking for ambitious and exceptional people to join our (relatively small) team to help us build the next generation of financial markets.
Role Roadmap
Kalshi is looking for a highly analytical, performance-driven TV Buyer to build and scale television as a major customer acquisition channel.
As Kalshi expands its consumer footprint, we believe TV - including linear, connected TV, streaming, live sports, and other premium video inventory - can become a powerful engine for brand awareness and measurable user growth. We need someone who understands how to deploy capital intelligently across TV channels while maintaining rigorous performance standards.
You’ll own TV investment strategy end-to-end: identifying the highest-leverage inventory, negotiating buys, measuring incrementality, optimizing spend, and continuously improving performance across channels.
What You’ll Do
Own Kalshi’s TV media buying strategy across linear TV, connected TV, streaming platforms, sports inventory, and premium video placements
Plan, execute, and optimize TV campaigns to drive customer acquisition, brand awareness, deposits, and long-term user engagement
Manage budget allocation across networks, publishers, dayparts, audience segments, and program types to maximize ROI
Develop measurement frameworks for TV performance including incrementality, attribution, CAC, ROAS, and LTV analysis
Partner with Growth, Data, and Marketing teams to understand how TV influences downstream conversion and retention
Analyze campaign performance across channel, audience, creative, placement, and geographic dimensions to identify optimization opportunities
Negotiate directly with networks, publishers, DSPs, and agency partners to secure high-quality inventory and favorable pricing
Build forecasting and pacing models to ensure spend is aligned with growth goals and business targets
Partner with creative teams to test messaging, offers, formats, and calls-to-action across TV campaigns
Monitor market trends, inventory availability, pricing changes, and emerging opportunities in CTV and streaming
Build reporting systems and dashboards that provide clear visibility into performance and investment efficiency
Capture and operationalize learnings so future campaigns become progressively more efficient and effective
What You Bring
4-8+ years of experience in TV buying, media investment, performance marketing, programmatic video, or a related field
Strong understanding of linear TV, connected TV, streaming media, and video advertising ecosystems
Experience managing meaningful media budgets with accountability to performance outcomes
Strong quantitative and analytical skills with experience measuring media effectiveness
Deep understanding of attribution, incrementality, customer acquisition economics, and marketing performance measurement
Ability to evaluate tradeoffs between brand investment and direct-response efficiency
Experience negotiating media buys, pricing, inventory access, and partnership terms
Strong communication skills and ability to translate performance data into actionable strategic recommendations
High ownership mentality with strong attention to detail and operational rigor
Ability to operate independently in a fast-moving environment with ambiguity
Bonus
Experience buying media for consumer technology, fintech, gaming, sports betting, or trading products
Experience scaling CTV or streaming as a measurable acquisition channel
Experience working with major DSPs including The Trade Desk, Google, or Amazon
Experience with media mix modeling, causal inference, or incrementality testing
Strong understanding of sports programming, live events, and premium inventory markets
Experience building media buying functions from the ground up
SQL, experimentation, or advanced analytics experience
Strong intuition around consumer behavior, creative performance, and conversion psychology
NYC Pay Transparency Disclosure
Salary Range: $150,000 to $2500,000 annually plus equity and benefits. This salary range is based on the current available market data, and represents the expected salary range for this role. Kalshi has minimal hierarchy and few titles, but has broad ranges of experience represented within roles. Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome you to reach out to further discuss.
Our Culture
Meritocracy is at our core, and we value people who take ownership and figure (usually hard) things out. We dream big. We love our craft deeply and are proud of what we put out in the world. We are committed to our vision of building something big… but also useful: a product that brings more truth through the power of markets.
Kalshians are Kalshi’s most important asset: we pick Kalshians carefully, so we trust them fully on day 1.
Commitment to Equal Opportunity
Kalshi is committed to creating a culture of inclusion and belonging, and we are proud to be an equal opportunity employer. We believe it is our collective responsibility to uphold these values and encourage candidates from all backgrounds to join us in our mission. All qualified applicants will be treated with respect and receive equal consideration for employment without regard to race, color, creed, religion, sex, gender identity, sexual orientation, national origin, disability, uniform service, veteran status, age, or any other protected characteristic per federal, state, or local law. If you are passionate about what you do and want to use your talents to support our mission and values, we’d love to hear from you.