As a Sr. Marketing Analytics Manager, you will be responsible for independently leading cross functional projects and managing senior marketing stakeholders. The ideal candidate will have a deep understanding of marketing and revenue analytics and be able to effectively communicate complex data to key stakeholders. We are looking for someone comfortable operating at a high pace of change that matches the speed of our business.
What You’ll Do:
Build & Maintain Marketing Analytics Infrastructure
- Build and maintain dashboards and reports that track pipeline, campaign performance, funnel conversion, and ROI.
- Create business and technical requirements and documentation and leading marketing team’s enablement.
- Develop and maintain attribution models, lead scoring logic, and funnel stage definitions in partnership with MOps.
- Establish and enforce data governance standards for the marketing organization to ensure that Finance, Sales, and Marketing are aligned on a single source of truth.
- Ensure data quality and integrity across marketing data sources; troubleshoot discrepancies and build validation checks.
Deliver Actionable Analysis & Insights
- Conduct deep-dive analyses on campaign effectiveness, channel mix, audience segmentation, and pipeline contribution.
- Build cohort analyses, regression models, or predictive models to identify what drives conversion and retention across marketing-sourced pipeline.
- Create weekly, monthly and quarterly performance reports for marketing leadership, including executive-ready summaries with clear takeaways.
- Serve as a strategic partner to marketing leaders, proactively diagnosing business health and prescribing specific operational interventions without waiting for top-down direction.
- You will go beyond "what happened" to determine "why it happened" and "what we should do next."
Support Planning & Performance Management
- Leverage reverse funnel approach to build the Inbound demand model in collaboration with the Demand Gen and Finance teams.
- Build baseline targets and set campaign targets.
Collaborate Across Teams
- Lead cross-functional projects to develop and implement new marketing initiatives.
- Drive the adoption of self-service analytics by designing intuitive reporting environments that allow business teams to answer their own questions at scale.
What We're Looking For:
- 6-8 years of quantitative experience in Marketing & Data Analytics, Business Operations, or Management Consulting with 2-3 years of people management experience.
- Experienced working in a B2B business supporting CMO, Digital and Field Marketing teams.
- Built multi-touch attribution, predictive, and demand gen models.
- Exceptional attention to detail (you pride yourself on this).
- A self-directed mindset with the ability to ruthlessly prioritize workstreams and navigate unstructured business problems with minimal supervision.
- Expertise in translating complex analyses into concise, executive-level narratives that drive immediate strategic decisions.
- Proficient in Google Sheets, including advanced formulas, pivot tables, vlookup, data validation, conditional formatting and scripting.
- Expert level SQL skills; capable of data modeling from scratch using DBT/GitHub (ideally 2+ years of experience building net new data models).
- Experience with Salesforce, Marketo, GA4, Amplitude, Thoughtspot, SLG & PLG GTM Strategies and API management.
For roles with on-target-earnings (OTE), the pay range includes both base salary and target incentive compensation. Target incentive compensation for some roles may include a ramping draw period. Compensation is higher for those who exceed targets. Candidates may receive more information from the recruiter.Pay Range$105,450—$234,400 USD