Core Outcome
Increased revenue, delivered through two mechanisms:
Better research and decision-making across GTM teams, enabled by stitched-together customer and funnel data with an intuitive way to consume it.
Time saved through effective tooling that raises the velocity of every customer-facing workflow.
This function does not carry a revenue quota. It enables the people who do to produce more revenue per unit of effort.
Vision
A SigNoz where every GTM team, marketing, growth, sales, and customer succes, operates with complete context and leveraged tools, so revenue compounds faster than headcount.
Mission
Empower sales, marketing, growth, and customer success with the context they need to make better decisions and the tooling they need to move faster. Over time, extend the same operating model to support, product, and leadership, anyone whose work is shaped by how well we understand our customers and our funnel.
The mission has two sides that compound into one outcome.
Context
Stitch together the data that lives in separate systems : CRM, product telemetry, sales call recordings, support tickets, docs and content engagement, community signals, billing and give every team a way to consume it. Better context produces better decisions, which produces higher conversion and retention.
Tooling
Build tooling and agents that raise the velocity and quality of every GTM workflow. Three modes:
Automate the toil : the repetitive, cross-system, copy-paste work that sits between real customer conversations.
Encode best practices : skills and templates so the right way to do a thing (write a doc, structure an outbound email, handle a handoff) is the default way.
Augment humans : real-time systems that draft from customer insights, flag issues on raised PRs, suggest next actions with a human reviewing before anything ships.
Every hour saved and every defect prevented is leverage. Compounded across the team, it becomes velocity.
To give you a flavor of what you will be doing
ICP Universe mapping
Signal tracking
Account prioritisation and allocation to Demand Gen and SDRs
Funnel conversion tracking