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Earn Operations & User Growth

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Binance

Earn Operations & User Growth

Asia; Hong Kong; Taiwan, Taipei
Remote
Full-time
Posted Aug 10, 2026
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Operations, Strategy & Project Management
Operations
Remote

Responsibilities

  • Plan and execute growth initiatives, campaigns, and communications to drive user acquisition, engagement, and product growth for Earn products.

  • Explore and develop collaboration opportunities with token partners to expand product offerings and ecosystem reach.

  • Work closely with cross-functional teams, including Product, Marketing, Customer Service, and KOL/Affiliate teams, to ensure smooth product operations and effective campaign execution.

  • Monitor daily Earn product performance and identify, troubleshoot, and resolve product-related issues by coordinating with internal and external stakeholders.

  • Coordinate with relevant stakeholders to achieve assigned business KPIs and growth targets.

  • Track, analyze, and evaluate the effectiveness of marketing campaigns and growth initiatives through data analysis, user insights, and feedback.

  • Support the team in managing VIP and institutional clients, and help onboard more clients to Earn products.

  • Develop a strong understanding of Simple Earn mechanisms, especially in the Flexible Simple Earn and Loan products.

  • Stay up to date with market trends, competitor activities, and emerging opportunities in Earn, DeFi products.

  • Requirements

  • Bachelor’s degree or above in Business, Finance, Marketing, Economics, or a related field.

  • Relevant experience in operations, growth, product marketing, partnerships, or business development, preferably in crypto, fintech, Tradfi, or internet platforms.

  • Strong understanding of crypto Earn products, TradFi products, DeFi ecosystems, and Lending/Borrowing mechanisms.

  • Proven ability to work effectively with cross-functional teams and external partners.

  • Strong analytical skills, with the ability to use data and user feedback to drive decisions and optimize performance.

  • Strong sense of responsibility, KPI and result oriented.

  • Excellent communication and stakeholder management skills, both internally and with external token project partners.

  • Experience working with VIP or institutional clients is a plus.

  • Self-motivated, detail-oriented, and able to thrive in a fast-paced and high-pressure environment.

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