JOB SUMMARY
The Director of Marketing runs Gather’s marketing plan and owns the numbers behind it. This seat leads Gather’s brand, communications, and storytelling, and translates strategy into working plans across campaigns, content, lifecycle, and paid. The Director owns the funnel from attention to registration to attendance to host, and is measured by the weekly steering numbers.
This is a seat with real authority and real accountability. You set the plans, allocate the budget, and make the calls: where spend shifts, which campaign gets more runway, what we stop doing. You lead the team that executes across campaigns, content, lifecycle, and paid, and you carry Gather’s brand and message so they stay clear, compelling, and consistent worldwide. You partner across the organization—with Engagement on host conversion and with Events on attendance—so the whole funnel moves, not just marketing’s piece of it.
The best fit is a leader who thinks in funnels, not just campaigns. Someone strong in both narrative and numbers, collaborative but decisive, who builds people and rhythms rather than depending on heroics
CORE RESPONSIBILITIES
- Model the mission. Lead with integrity and embody the mission, vision, and culture values of Gather.
- Own the integrated marketing plan. Build and maintain the plan for Gather27, IF:Gathering, Cities, and end-of-year, with clear objectives, sequencing, and budget allocation across all four.
- Activate strategy through working plans. Campaigns tied to specific outcomes, content aligned to priorities, lifecycle journeys from registration through host conversion, and paid channels with clear return targets.
- Own the brand. Brand identity, messaging, and creative oversight: ensure every visual, resource, and media piece represents Gather with excellence and clarity. Creative oversight may transition to a dedicated seat as the team grows.
- Drive communications and PR. Lead internal and external communications and manage our PR agency partnership so the organization stays aligned and Gather's message stays clear, compelling, and consistent worldwide.
- Collect and amplify stories. Oversee the systems for gathering stories from the field and telling them in ways that inspire action. Stories are the fuel for every campaign in the plan.
- Own the funnel and its decisions. Attention to registration to attendance to host. When the weekly numbers show a break, you are the one who names it, decides the fix, and owns the result.
- Lead the weekly steering review. Marketing Operations delivers the readout and our analytics partner owns the attribution model. You read both, make the calls, and keep the review short, honest, and decisive.
- Manage budget and channel mix. Keep every campaign inside its cost discipline. Shift spend and tactics based on performance, and make the trade-offs visible to leadership.
- Partner across the funnel. Co-watch the registration-to-host hand-off rate with Engagement, drive attendance with Events through messaging, timing, segmentation, and post-registration follow-through, and activate Partnerships and Development to maximize the reach of Gather's message.
- Lead and develop the marketing team. Hire, coach, and align staff and contractors across the campaigns, content, lifecycle, and paid seats on objectives, priorities, and performance. Perform annual reviews and foster a healthy, creative culture. Build people, not dependence on yourself.
- Work inside the operating system. Collaborate with the Marketing Operations Manager, a peer seat, so the plan lives in the project system: intake, capacity, and workflow. The Director models the system; no work routes around it.
- Run the operating rhythm. Weekly steering, monthly plan checks, and post-campaign reviews, with lessons folded into the next plan.
- Travel when needed. Participate in key events and gatherings to represent Gather and support marketing initiatives.
QUALIFICATIONS
- 7+ years in marketing, with 3+ years leading a team in a seat that owned funnel performance and marketing outcomes across multiple programs or priorities.
- Event-driven, nonprofit, ministry, or community-driven experience is a plus.
- Deep experience running integrated plans across campaigns, content, lifecycle, and paid channels.
- Experience leading brand, internal and external communications, and PR, including managing agency partners.
- Fluency in funnel metrics: registration, attendance, conversion, cost per result, and attribution. You steer by weekly numbers and can defend a model in a leadership room.
- Proven budget management: cost discipline, channel mix decisions, and the judgment to move spend when performance says so.
- Strong in both creative and analytical work. You can shape a message and interrogate a dashboard in the same meeting.
- Collaborative but decisive. You partner deeply with peers and other departments, and you make the marketing call when it is yours to make.
- A builder of people and rhythms: you hire well, coach honestly, and prefer shared definitions and repeatable reviews over one-off heroics.
- Working fluency in HubSpot and major paid platforms (e.g., Meta, Google). Platform administration sits with our Tech team.
- Alignment with Gather’s mission and values, and a genuine heart for revival and the Church.
REPORTING:
- Reports to: VP of Marketing & Communications
- Supervises: Today's seats: Design, Email Marketing, and Internal Communications, growing into the plan's pods: campaigns, content, lifecycle, and paid. Collaborates with the Marketing Operations Manager, a peer seat reporting to the VP.
- Classification: Full time, Exempt
LOGISTICS:
- Full-time employee, 40 hrs/week
- Remote employment, with a minimum of quarterly travel required for All Team meetings
BENEFITS:
- The employer provides healthcare insurance for you and your family, with no contribution from the employee.
- Hospital Insurance Plan paid for by the employer.
- Unlimited Paid Time Off (PTO)
ABOUT GATHER
Gather is a global ministry igniting a movement of revival through large-scale events, discipleship initiatives, and digital storytelling. What began with our catalytic event—Gather25—has already sparked tens of thousands of salvations, renewed faith among believers, and visible transformation in communities around the world. We exist to stoke revival fires, creating spaces where people encounter God’s presence, collaborate on kingdom initiatives, and are equipped to share their faith.
Led by Jennie Allen, Gather is pursuing a bold vision: to gather 1 billion people by 2033, see 250 million come to faith, unite 1,000 cities, and mobilize 1 million intercessors praying for revival. We are partnering with global, kingdom-minded organizations to develop discipleship resources, expand our digital reach, and advance a worldwide movement of gospel transformation that points people to Jesus.