Gumloop - Head of Marketing (Hands-On IC)
Location
San Francisco HQ (Jackson Square). Full relocation covered.
Why this role exists
We’ve reached the “great product, organic love, minimal marketing” stage. You will be shaping our marketing org, working directly with the founders, owning everything from positioning to acquisition experiments. Think of it as a green-field experiment lab with real scale and resources behind it.
We're looking for someone to lead us on the marketing front. Someone who's done it before in some similar capacity. You would have a large budget and autonomy to experiment aggressively.
What you’ll do (first 12–18 months)
Content Strategy
Coordinate the team's efforts across content marketing, blog, social media, product launches etc. We have all the resources to create large amounts of content but need someone to obsess over the general strategy.
Campaign concepting & execution
Dream up, launch, and iterate paid + organic campaigns (search, social, podcasts, influencer, newsletter swaps). Own the experimentation results and decide the direction to invest Gumloop's resources in.
Messaging & positioning (Enterprise)
Distill technical features into crisp value props for both Enterprises and individuals; pressure-test with users; direct copy on website, landing pages, and sales-enablement snippets.
PLG growth loops
Hold the team accountable for conversions and the product's ability to convert customers once they hear about us.
Growth analytics
Use available tooling to ruthlessly determine what's working vs what's not.
You might be a great fit if you…
Thrive in high-intensity, ambitious start-up environments and bias hard toward action.
Have shipped scrappy, measurable growth wins for a PLG SaaS or dev-tool product.
Are a full-stack marketer who can run experiments without waiting on an army.
Can identify/write tight copy, sweat the headline, and think in experiments.
Love sitting with engineers and designers IRL (this is an office-first role).
Have experience bringing a PLG product upmarket and marketing to enterprise.
Have great taste and can oversee Gumloop's brand is well-guarded across all marketing efforts.
Nice-to-haves
Experience marketing to technical audiences or builders.
Past work in AI, PLG products, automation, or AI tooling.
You’ve been the “first marketer” before—or always found yourself acting like one.
What we offer
Competitive Bay-Area salary + meaningful equity (benchmarked against 2025 SF series-A norms).
Full health, dental, and vision.
401(k) with match.
Paid relocation.
Annual learning & tools budget.
A core seat at the table shaping how our product reaches millions.
We get hundreds of low effort (AI generated) applications on this platform daily. I only care to meet people who care to really apply.
Send a short note (bullets are fine) and any assets that showcase how you’ve grown a product to max@gumloop.com with subject line “Head of Marketing – Your Name.” We’ll reply ASAP.