Our mission is to help organizations turn any growth idea into reality.
We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage. We're already helping thousands of customers — including Anthropic, Notion, Google, and Ramp — go to market with unique data, signals, and AI research.
In 2025, we raised a $100M Series C backed by world-class investors including Sequoia, CapitalG, and First Round — and crossed $100M in revenue.
In 2026, we announced our second employee tender offer in 9 months at a new $5B valuation. We also launched a community equity round, for our customers, agency partners, and club members.
Some things to know about us:
Our community includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k members on Slack.
Our culture is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
All employees can work for free with world-class coaches who specialize in creativity, management, and more.
Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here.
Read about us in the NYT, Forbes, First Round Review, and more.
Hear from our employees directly on our Glassdoor page!
About This RoleThe GTME Ecosystem is a one-of-a-kind team doing one-of-a-kind work. We're defining what it means to be a GTM engineer – building the programs that train them, the community that connects them, and the resources that keep them at the frontier of a rapidly scaling, AI-native profession.
We know the most exceptional people often don't fit cleanly into a job description someone else wrote. They show up with a unique point of view, a portfolio of ideas, and a clear sense of how they would move the ecosystem forward if given the keys.
This role is for those people.
Create Your Own Role is an open invitation to make the case for how you'd contribute to the GTME Ecosystem. We have published JDs for Cohorts, University & Content, Community & Ops, and Talent Marketplace – and we're actively building surface areas across Clubs, Partnerships, Campus Programs, and Certifications. If you see a wedge we haven't named yet, or a way to 10x one we have, we want to hear it.
This is a mini-founder role. You'll bring the idea, the plan, and the execution. We'll bring the platform, the brand, the community, and the resources to make it real.
What We Want From Your Application
This isn't a normal application. To be considered, send us a portfolio or creative project that makes the case for the role you want to build. The bar is high and intentionally so – we're looking for above-and-beyond submissions that show us how you think, what you've shipped, and why you are the person to own this wedge.
Strong applications would include:
A clear thesis. What is the role? What problem does it solve for the GTME Ecosystem, and why now? Where does it plug into our existing surface areas (Cohorts, University, Community, Clubs, Talent Marketplace, Partnerships, Campus, Certifications) – or what new surface area does it create?
A 30/60/90 plan. What would you ship in your first 30, 60, and 90 days? What would success look like at 6 and 12 months? Be specific about outputs, not just intentions.
A portfolio of past work. Show us things you've built, shipped, written, taught, hosted, designed, or grown. Side projects, communities, content, products, events – we care less about the form and more about the evidence that you ship.
A point of view on the GTME profession. What do you believe about GTM engineering that most people don't? How does your role help us push that belief into reality?
Why Clay, why this team, why now. We want people who are obsessed with this space, not just looking for the next role.
What This Role Looks Like in Practice
Every Create Your Own Role hire will look different, but the shape of the work tends to rhyme:
You own a wedge end-to-end. From strategy to execution to measurement, with full creative latitude and full accountability for the outcome.
You operate as a founder inside the team. You set the roadmap for your wedge, recruit the resources you need, and ship in public.
You compound the ecosystem. Your work makes Cohorts, University, Community, Talent Marketplace, and our partners better – not parallel to them.
You move at AI-native pace. Weeks, not quarters. You'd rather ship a scrappy v1 and learn than wait six months for a polished v3.
You raise the bar around you. The team gets sharper because you're on it – your ideas, your taste, and your standards become part of how we operate.
Who You Are
A mini-founder. You've started something – a company, a community, a product, a content brand, a club, a course – and gotten it off the ground without anyone telling you how.
Exceptional in a specific way. You don't try to be good at everything. You have a sharp edge that's obvious within five minutes of meeting you, and a body of work that proves it.
Obsessed with GTM and AI. You think about how go-to-market is being rewritten by AI, and you have opinions about where it's going. You want to be in the room where that future is built.
A great storyteller. You can pitch your idea in one sentence, defend it in one paragraph, and execute it in one quarter. You write and present clearly.
High-agency and low-ego. You don't wait for permission, but you also don't need credit. You're allergic to politics and excited by leverage.
Proven hunger, not just potential. You've already done the unreasonable thing at least once, and you're looking for a place to do it again at a bigger scale.