About the role:
Curri is looking for its first Product Marketing Manager — someone who closes the gap between what the company builds and what the market understands. You're joining as Curri builds a $500M software business inside a 1,200+ customer marketplace backed by a real, operating nationwide delivery network. The category narrative, product taxonomy, and messaging architecture are wide open. You'll define them.
This is a modernized Product Marketing Manager role: you'll own product vision, naming, and cross-functional communication — translating what we build into language that customers, executives, and every team from ESDs to OSRs can rally around — not just digital growth execution. Traditional product marketing fundamentals come first; fluency with AI-driven marketing tools is the accelerant on top.
What you will do:
Own Curri's product and service taxonomy — name our products and offerings clearly and consistently across the business.
Define product ontology — establish how our offerings relate to and sit within the broader suite (e.g., where Route Planner sits relative to Hotshots/marketplace).
Translate product value into messaging for two audiences: customers externally, and executives, ESDs, OSRs, and every team internally — not limited to digital channels.
Drive consensus across strongly opinionated stakeholders to land on naming and positioning decisions that stick.
Own competitive analysis — position Curri's products clearly against competitors.
Support Curri's paid acquisition across channels (e.g. Meta and Google Ads): build the accounts, run creative and audience testing, manage bids and budget, and drive CAC down while qualified pipeline goes up.
Build the PLG motion inside the marketplace. Turn 1,200+ distributor customers and 10,000+ monthly active users into software trials, demos, and product-qualified leads.
Build the outbound and ABM machinery: list builds, enrichment, scoring, and routing for sales, wired back into paid audiences and lifecycle.
Support the organic motion: SEO, industry landing pages, and content that ranks and converts, plus referral and network-effect loops so paid isn't carrying the whole funnel.
Build AI-powered workflows for creative, copy, enrichment, and reporting so you operate with the leverage of a full growth team.
What you need to have:
3+ years of marketing experience.
You've personally built and scaled Meta and Google Ads from the account up, and you can read a CAC and ROAS report and know what to change next.
A pipeline-first instinct. You measure sourced ARR and CAC.
Funnel leaks register deeply. You instrument before you spend and move fast to close the gap.
Hands-on in Clay (or equivalent list and enrichment machinery), with real workflows you can point to and the numbers they produced.
Strong bias toward shipping over spec'ing. You launch v1 of a campaign or loop and iterate against real signal.
Bonus points for:
You've owned a full PLG funnel end to end and can name the loops you built and the pipeline they drove.
Growth or performance marketing background in logistics, supply chain, marketplace, or industrial-vertical SaaS.
You've grown a software product inside an existing marketplace or network.
Hands-on with Claude Code, Cursor, or similar AI dev tools to ship growth infrastructure yourself.
Fluency with additional AI-driven marketing workflows (beyond Clay) — a plus for the right candidate, not a requirement.
Based in Southern California with proximity to Ventura HQ for periodic collaboration.
Who are we?
We are Curri, and our mission is to be the way the world delivers construction and industrial supplies. Curri provides on-demand, last-mile logistics for construction and adjacent industries with our nationwide fleet of cars, trucks, and flatbeds.
Founded in 2018 and part of the YC S19 Batch, we’re solving the massive inefficiencies that exist in the construction industry. Our headquarters are in Ventura, CA. Learn more at curri.com.
Curri is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment. We don't discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.