Broccoli is building the AI operating system for home service businesses.
We work with plumbing, HVAC, and electrical contractors — the people who keep homes running — and we replace fragmented tools and manual workflows with AI agents that actually do the work.
Our AI assistants answer phones, book jobs, follow up with customers, and drive revenue — fully integrated into systems like ServiceTitan.
We started by going door-to-door, meeting 100+ contractors, and understanding how these businesses actually run. That shaped everything we’ve built. Today:
Hundreds of contractors use Broccoli to run their front office
We’ve grown from $0 → millions in ARR in under a year
We’re trusted by both single-location operators and the largest PE-backed roll-ups
Raised $25M+ from Khosla Ventures and YC
We’re hiring a Head of Demand Generation to own pipeline creation at Broccoli.
Your job is to build and scale the systems that generate high-quality pipeline for the sales team.
We want someone highly analytical, deeply experiments-driven, and obsessed with figuring out what actually drives revenue. This is not a traditional “manage agencies and report on MQLs” marketing role.
You should constantly be testing:
Channels
Messaging
Funnel conversion
Outbound motions
Paid campaigns
Events and partnerships
AI-powered automations and workflows
You’ll work closely with the founders, sales team, and RevOps to build the growth engine behind Broccoli’s next stage.
What you’ll own
Pipeline generation across SMB, mid-market, and enterprise
Demand gen strategy and execution across inbound + outbound
Funnel optimization and conversion improvement
Experimentation across channels, messaging, and GTM motions
Attribution, CAC, pipeline reporting, and performance metrics
AI-driven growth systems and automations
Hiring and scaling the demand gen function over time
Who we’re looking for
Must-haves
Strong analytical and growth mindset
8+ yrs of proven track record driving B2B pipeline
Highly experiments-driven
AI-native and excited about using AI to scale execution
High-agency and fast-moving
Comfortable operating strategically and hands-on
Excited to work in-office five days a week
Strong plus
Experience at a high-growth Series B/C startup
Vertical SaaS or SMB software experience
Experience building both inbound and outbound pipeline systems
Founder/operator mentality
Not a fit
Brand marketers without pipeline ownership
People optimized around MQLs over revenue
Managers who mainly coordinate agencies instead of executing
Broccoli is an equal-opportunity employer and complies with all applicable federal, state, and local fair employment practice laws.