Brand Marketing Manager

About Fam (previously FamPay)

Fam is India’s first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ young users in India to kickstart their financial journey super early in their life.

We’re reimagining how the next generation experiences fintech—going beyond payments to build a lifestyle brand that blends money, identity, and everyday experiences into one seamless, intuitive journey.

Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital and the likes of Kunal Shah, Amrish Rao as angel investors.

About this Role

At Fam, we believe great marketing sits at the intersection of culture, creativity, and execution. Building for Gen-Z means staying deeply connected to how young people think, communicate, consume content, and engage with brands.

We're looking for a Marketing Manager who can turn ideas into high-impact campaigns across digital, social, influencer, and on-ground channels. You'll own execution end-to-end—bringing together cross-functional teams, creators, partners, and internal stakeholders to deliver campaigns that are timely, relevant, and memorable. We're also looking for someone who is AI-native - comfortable using AI tools to accelerate research, campaign planning, content ideation, workflows, and execution.

This role is for someone who has a strong pulse on internet culture, loves bringing order to ambitious ideas, and can balance creative thinking with operational excellence. If you enjoy building campaigns that people don't just see, but genuinely engage with, you'll fit right in.

Must Haves

Under-graduate degree in marketing, business, communication, or related field

3-5 years of experience in campaign management, brand marketing, growth marketing, or integrated marketing

Strong execution capabilities across digital, on-ground, and influencer-led campaigns

Experience managing end-to-end campaign timelines and cross-functional coordination

Deep understanding of internet culture, social media trends, and Gen-Z consumer behaviour

Ability to think creatively while maintaining strong operational rigor

Experience working closely with creative, product, influencer, and partnerships teams

Strong stakeholder management and communication skills

Good To Haves

Experience in fintech, consumer internet, D2C, or fast-paced startup environments

Existing awareness of influencer ecosystem and creator partnerships

Experience launching product GTM campaigns

Familiarity with meme culture, creator economy, and pop-culture trends

Ability to identify and capitalize on cultural moments quickly

Understanding of campaign performance metrics and reporting

Roles and Responsibilities

Lead end-to-end execution of integrated marketing campaigns across digital, influencer, social, and on-ground channels

Own campaign project management - timelines, coordination, execution tracking, stakeholder alignment, and delivery

Work closely with brand, product, design, growth, and partnerships teams to bring campaigns to life

Drive product GTM campaigns with strong creative and cultural relevance

Identify trending internet moments, social conversations, and creator opportunities relevant to Fam’s audience

Coordinate influencer collaborations and external partnerships for campaigns and launches

Ensure campaigns maintain consistency with Fam’s brand voice and resonate with Gen-Z audiences

Balance creative thinking with operational excellence and execution speed

Contribute campaign ideas rooted in social behaviour, youth culture, and internet-first storytelling

Monitor campaign performance and optimize execution based on insights and learnings

  Perks That Go Beyond the Paycheck • Relocation assistance to make your move seamless. • Free office meals (lunch & dinner). • Generous leave policy, including birthday leave, period leave, paternity and maternity support, and more. • Salary advance and loan policies for any financial help. • Quarterly rewards and recognition programs, and a referral program with great incentives. • Access the latest gadgets and tools. • Comprehensive health insurance for you and your family, mental health support. • Tax benefits with options like food coupons, phone allowances, car/device leasing. • Retirement perks like PF contribution, leave encashment and gratuity.   Here’s all the tea on FamApp ☕️ FamApp focuses on financial inclusion of the next generation by providing UPI & card payments to everyone above 11 years old. Our flagship Spending Account, FamX, seamlessly integrates UPI and card payments, enabling users to manage, save, and learn about their finances effortlessly.   Revolutionizing Payments and FinTech FamApp has enabled 10 million+ users to make UPI and card payments across India, removing the inconvenience of carrying cash everywhere. Users get to customise their FamX card with doodles, which lets them add a personal touch to their payments.   Trusted by leading investors We’re proud to be supported by renowned investors like Elevation Capital, Y-Combinator, Peak XV (formerly Sequoia Capital India), Venture Highway, Global Founder’s Capital, and esteemed angels Kunal Shah and Amrish Rao.   Join Our Dynamic Team At Fam, our people-first approach is reflected in our generous leave policies, flexible work schedules, comprehensive health benefits, and free mental health sessions. We don’t mean to brag, but we promise you’ll be surrounded by some of the most fun, talented and passionate people in the startup space.   Want to see what makes life at Fam so awesome? Check out our shenanigans at @lifeatfam 😛

PS - We’re looking for someone with an AI-native mindset, who actively leverages AI in their day-to-day work, as we encourage and embed it across every level at Fam.