About Plane
Plane is an incisive response to config-heavy, opinionated, and restrictive project management software. Check out our website.
In just two years, Plane’s grown to #1 in its category on GitHub and become a viable open-core alternative to Jira, Monday, Wrike, Asana, ClickUp, and Linear, not to mention all-in-one tools like Notion or Obsidian.
Our growth has come on the back of the product’s true flexibility without artificial limits, simple configurations that work out of the box, and thoughtfully packaged features that nurture our customers’ growth instead of punishing it.
As a modern product start-up, we obsess over new and power users equally. Our mission is to empower teams everywhere with the simplest, most delightful work management experience on the planet. Our vision is to become the WorkOS of the future with a workbench of unified tools and techniques that intuitively and progressively form a greater whole for knowledge workers.
We’re well capitalized, backed by OSS Capital, and are revenue-positive. Our coworkers include ex-Microsoft, Deloitte, [24]7, Nutanix, and Yahoo! in our 50+ strong human force today.
About the team
The Marketing team at Plane owns two key outcomes:
Self-serve (PLG) revenue
Qualified pipeline for Sales (PQLs / inbound conversions)
We work closely with:
Product Management (roadmaps, packaging inputs, releases, adoption)
Product Design (product narratives, UX-led messaging, launch assets)
Engineering (shipping reality, constraints, upgrades, breaking changes)
Sales (mid-market + enterprise evaluation, objections, enablement)
Community (open-source adoption, trust, credibility, distribution)
Marketing is a revenue team here. PMM is a core lever.
Role and responsibilities
Positioning & messaging
Own positioning for Plane’s suite: Project Management, Wiki + Docs, Intake, Plane AI
Build a messaging system that scales across personas, industries, and editions
Keep differentiation sharp vs incumbents and modern alternatives
Maintain a single “source of truth” for claims, proof, and tone
Launches & GTM
Lead launches end-to-end: narrative, plan, assets, and distribution
Ship launch kits: landing page, announcement, email, social, in-product comms
Coordinate Product, Design, Growth, Sales, and Community on timelines and outputs
Run post-launch reviews and improve the next release playbook
Research & insights
Run customer/prospect interviews to capture pains, triggers, and language that converts
Track category and competitor moves; refresh comparisons and battlecards
Refine ICPs, use cases, and packaging inputs based on evidence
Feed insights back into roadmap conversations with Product
Enablement (Sales, Partners, Community)
Create sales collateral: decks, one-pagers, demo scripts, talk tracks, FAQs
Arm teams with objection handling and competitive angles that match reality
Produce edition explainers (cloud vs self-hosted vs air-gapped)
Keep the enablement library current and usable
Website & product storytelling
Own copy for product pages, solution pages, industry pages, and comparison pages
Turn complex features into clear “what it is / who it’s for / why it matters” narratives
Improve evaluation flow: faster understanding, fewer unanswered questions
Ensure consistency across web, docs, and launch surfaces
Adoption & lifecycle
Partner with Growth to improve activation and feature adoption
Define adoption moments and build lifecycle messaging to get users there
Support onboarding narratives by persona and use case
Reduce churn drivers through clearer value reinforcement
Measurement & iteration
Define success metrics for launches and messaging changes
Track adoption signals, conversion impact, and pipeline influence
Use feedback (support, sales calls, community) to refine positioning
Iterate fast: ship, measure, adjust, repeat
Qualifications (must-haves)
4–8 years in product marketing for B2B SaaS.
Proven ability to build positioning and messaging that drives adoption and revenue.
Strong writing: you can ship web-ready copy and launch assets, not just strategy docs.
Experience leading cross-functional launches end-to-end.
Comfort with technical audiences (developers/IT) and enterprise buyers.
Ability to use data and research to make decisions (quant + qual).
Strong execution in an async, fast-moving environment.
Bonus points
Open-source / open-core, self-hosted, or multi-edition SaaS experience.
Familiarity with enterprise/security/compliance contexts (SSO, audit, deployment constraints, air-gapped requirements).
Experience with partner-led distribution or community-driven GTM.
Strong competitive instincts in crowded categories (work management, devtools, collaboration).