Spotlight Media is a leading TikTok Shop Partner agency, scaling some of the most recognizable brands in the new age of social commerce. Unlike traditional agencies, we don’t believe in cookie-cutter playbooks—every strategy we craft is custom-built to unlock our clients’ full potential on TikTok Shop. As a TikTok Shop–only agency, our entire focus, from the initiatives we pursue to the talent we hire, is singularly dedicated to driving growth on the platform. We’ve guided brands through the full funnel- from launch to scaling into the millions in GMV-and we’re just getting started.
We believe the future of e-commerce is social. That’s why we’re building a team of high-agency individuals who thrive on ownership, autonomy, and speed. Spotlight is not just a place to execute campaigns—it’s a blank canvas where ambitious people can build real leverage, take on increasing responsibility, and grow into senior operators quickly. Our culture is high-performing, entrepreneurial, and unapologetically ambitious.
Join us, and you’ll have the trust, resources, and runway to redefine what’s possible for the world’s leading brands.
The RoleWe’re looking for a senior leader to own and grow our creator partnerships and content efforts. This person will manage the strategy, the budget, the team, and the results.
This role requires someone who truly understands content- not from a marketing deck, but from actually making it or being deeply involved in how it gets made. You’ve either created content yourself, or you’ve spent years working directly with creators and overseeing production. You have a sharp eye for what performs, you know how to brief creators effectively, and you understand what separates good content from great content.
You’ve also managed real budgets. You know how to allocate spend across creators and campaigns, track ROI, and make smart decisions about where to invest and where to cut.
This is a leadership role with real ownership. You’ll have the autonomy to shape the division, hire your team, and grow the business- with direct support from the CEO and founding team.
What You’ll DoManage 6-figure partnership budget
Lead and grow a creator division, including hiring and managing your own team
Build and maintain a roster of high-performing creators across beauty, wellness, lifestyle and other top TikTok Shop categories.
Oversee creator content production end-to-end: sourcing, briefing, quality control, and delivery
Negotiate creator partnerships and manage relationships at scale
Track performance and continuously improve content quality and efficiency
Collaborate with account management and sales to align content efforts with client goals
Own the division’s budget and be accountable for its growth and profitability
Requirements
Hands-on creator or content production experience- you’ve either been a content creator yourself or have worked directly with creators managing UGC and content production (this is non-negotiable). You enjoy building and fostering relationships with content creators.
Proven experience managing budgets- you’ve allocated spend across creators or campaigns, tracked performance against cost, and made data-informed investment decisions
A strong eye for content- you can tell the difference between content that converts and content that doesn’t, and you know how to coach creators to get there
3+ years in creator partnerships, influencer marketing, or content operations- agency experience is a strong plus
3+ years of management experience. You know how to build and manage a team
Strong knowledge of TikTok- you understand what makes content perform on the platform
Experience building and leading teams- you’ve hired, trained, and held people accountable
Entrepreneurial mindset- you think like a business owner, not just a manager
Strong negotiation and communication skills
Nice-to-Haves
Experience with TikTok Shop and its creator/affiliate ecosystem
An existing network of creators in beauty, wellness, or lifestyle
Background in social commerce or e-commerce
Familiarity with spark ads, content licensing, and creator compensation models
High autonomy and real ownership from day one—no micromanagement.
Direct exposure to top-tier brands and the fastest-growing corner of e-commerce.
A growth-first culture that rewards builders, not seat-warmers.
Competitive compensation, performance upside, and flexible/hybrid work (location dependent).
Base salary: $85,000-$115,000 depending on experience
Performance-based commissions- your upside grows as the division grows
Hybrid - New York City
Direct access to the CEO and founding team
Real autonomy to build and shape a division from the ground up