Nooks is an applied AI lab building the Agent Workspace for GTM. We design AI agents that operate across the full sales action set, from account strategy to prospect research and outreach. Building 0→1 has never been easier, but selling at the speed of the market remains the last frontier for AI. Our mission is to 10x every seller by automating the busywork so they can focus on what humans do best: closing deals.
Today, over 1,500 customers run on Nooks, including Notion, HubSpot, Cursor, and Rippling. We’ve raised $70M+ from top VCs like Kleiner Perkins, which made its first sales-tech investment in over a decade with us. Since then, we’ve tripled ARR each year for 3 years running and grown a high-caliber team turning the art of sales into a scalable science.
About the Role
Nooks is looking for its first dedicated Sales Leader to own and scale our Sequencing product upsell motion within our existing customer base. This is an exciting opportunity to build a startup within Nooks. This is a front-line leadership role: you will inherit a team of 3 AEs and be responsible for growing it to 8 by end of year, while building the repeatable playbook that gets us there.
The team has built v0 and v1 of this motion from scratch, taking it from $0 to $xM ARR. Your job is to take it from proven to scalable. You will report directly to the VP of Sales and partner closely with sales, cs, and EPD to build a motion that compounds.
What You Will Own
Team leadership: hire, onboard, coach, and develop upsell AEs from 2 to 8 reps by end of year
Playbook execution: refine and document the upsell sales motion for the Sequencing product; train the team and iterate based on data
Build process to help track the function looking at both leading and lagging indicators of success
Pipeline & forecast: own team ARR targets, call pipeline weekly, and report accurately to senior leadership
Cross-functional partnerships:
CS: align with Sandy and the CS team on account handoffs, health signals, and expansion timing
Product: partner with Rohan to channel customer and field feedback; actively shape the roadmap conversation
Deal quality: review non-standard deals, uphold pricing guardrails, and keep revenue clean
Recruiting: actively pipeline upsell AE talent as the team scales
What We Are Looking For
10+ years of B2B SaaS sales experience, including 5+ years managing AEs or post sales teams
Excellent coach for reps and willing to co-sell on large accounts to ensure team performance
Demonstrated success in upsell, expansion, or land-and-expand motions — not just new logo
Strong coaching instinct: you raise rep performance through structured observation, feedback loops, and development plans
Cross-functional fluency: you naturally partner with CS and Product without being pushed
Data-driven: you use metrics to diagnose problems, not just report outcomes
Builder mindset: you have operated without a fully baked playbook and thrived. Willing to build process.
Familiarity with AI-powered sales tooling or the sales development / sequencing category
Prior experience working closely with a founder or product-led leadership team
Compensation & Location
Competitive base + variable tied to team ARR performance. Meaningful equity. Remote.
Equal Employment Opportunity Statement
Nooks is an equal opportunity employer committed to fostering a diverse and inclusive workforce. We believe in providing equal employment opportunities to all individuals regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law.
Nooks does not discriminate in hiring, promotion, compensation, or any other employment practices, and we are committed to ensuring a workplace that is free from discrimination, harassment, and retaliation. We encourage individuals from all backgrounds to apply and join our team.