About Float
Float is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, Float enables businesses to streamline financial operations and optimize cash flow, so they can focus on what matters most: growth.
As one of Canada’s fastest growing companies and top-rated startups in 2025, 2024 and 2023, Float is customer-obsessed, passionate and entrepreneurial, with a team that includes leaders from Uber, Stripe, Shopify, Top Hat, Ada, Doordash, Snowflake, and Wealthsimple.
At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success.
Our Product
Float is Canada’s intelligent financial operating system, combining modern financial services and software to help businesses spend, save, and grow. Trusted by more than 7,500 Canadian companies, Float provides high-limit corporate cards, automated expense management, next-day bill payments, high-yield accounts, and industry-leading support, all built in Canada, for Canada. Float recently announced our $85 million Series C, and is backed by world-class investors, including Inovia Capital, Growth Equity at Goldman Sachs Alternatives, OMERS Ventures, and Silicon Valley Bank.
Our team is a collection of ambitious, collaborative and mission-driven people from all walks of life but with one goal: helping Canadian companies not just survive but thrive. And we’re looking for bold innovators to help shape the future of business finance in Canada.
AI Use in Our Hiring Process
We use technology, including artificial intelligence (AI), to support parts of our hiring process. This may include AI-assisted scheduling and candidate communications, and AI-generated interview notes, guides or summaries to help our team focus on the conversation. All hiring decisions are made by our hiring team.
About the Role
At Float, Product Marketing Managers are adoption architects—they own the strategy and execution that drives product adoption across the entire customer journey.
This is a hands-on, individual contributor role. You will partner closely with Product, Sales, Customer Success, and Marketing to turn Float’s multi-product platform into clear, compelling narratives and programs that drive usage, adoption, and expansion.
This is not a role focused only on launches. You will work end-to-end across acquisition, activation, adoption, and expansion, owning outcomes not just deliverables.
What You’ll Own
1. Product Adoption Strategy & Execution
Own strategy and execution to drive product adoption across the full customer journey (pre- and post-sale)
Translate product capabilities into clear, differentiated messaging and positioning
Identify adoption gaps and design programs to improve usage and engagement
2. Go-to-Market & Lifecycle Programs
Lead and support product launches but go beyond them into ongoing lifecycle and growth programs
Build and execute initiatives across:
Acquisition (messaging, packaging, GTM)
Activation (onboarding, first value)
Adoption (feature usage, engagement)
Expansion (upsell, cross-sell signals)
3. Platform Narrative & Messaging
Help shape Float’s multi-product platform story, not just individual features
Develop messaging that resonates with target segments and evolves with the product
Partner with Marketing to bring campaigns and content to life (while owning core messaging yourself)
4. Cross-Functional Commercialization
Act as the bridge between Product and GTM teams
Partner with:
Product → influence roadmap based on market & customer insights
Sales → enable teams with clear value propositions and positioning
Customer Success → drive adoption and retention strategies
Ensure alignment across teams to drive measurable outcomes
5. Insights, Experimentation & Data
Use product, customer, and lifecycle data to identify opportunities and inform strategy
Design and run experiments to improve adoption and performance
Measure success through impact on adoption, usage, and commercial metrics
What Success Looks Like
Product adoption meaningfully increases for your focus areas
Clear, compelling messaging exists across the customer journey
Lifecycle programs drive measurable improvements in usage and expansion
GTM teams are aligned and enabled with strong positioning and narratives
You operate as both a strategist and executor, moving quickly from insight to action
What You Bring
Core Capabilities
Strong product and strategic thinking. You can connect product, market, and customer needs
Excellent messaging and storytelling skills (you can write and create, not just brief others)
Comfortable operating across the full funnel, not just launches
Highly cross-functional—you influence without authority and drive alignment
Experience
Experience in Product Marketing, Product Management, or a closely related role
Proven ability to drive measurable outcomes (adoption, retention, expansion, or revenue impact)
Experience working on multi-product or platform businesses is a plus
Backgrounds in product ops / product / hybrid roles are welcome if paired with strong marketing instincts
How You Work
Owner mindset: You take accountability for outcomes, not just outputs
Builder: You create programs, messaging, and systems—not just strategies
Curious and adaptable: You can operate in ambiguity and evolve quickly
Collaborative: You work seamlessly across Product, Sales, CS, and Marketing
Execution-focused: You move fast and ship, while maintaining quality
What This Role Is Not
Not a pure launch PMM role
Not a “traffic manager” for marketing requests
Not limited to pre-sales or post-sales—you operate across the full journey
Not a people management role (this is a high-impact IC position)
Why This Role Matters at Float
Float is evolving into a multi-product platform, and success depends on how effectively customers adopt and use those products.
As a PMM, you are central to that outcome designing how our products are understood, adopted, and expanded across the customer base.
Why You Should Join
Work at one of Canada's fastest-growing fintech companies
Make a real impact in a high-autonomy, high-growth role
Collaborate with an ambitious and supportive team
Competitive compensation, equity options, and benefits
Hybrid work model – we are based in Toronto with in-office days for connection and collaboration
Enjoy catered team lunches every Tuesday, Wednesday and Thursday
Bring your pup to our dog-friendly office
Thrive in a high-trust, high-performance culture where your work truly matters
In Short
At Float, you’ll thrive if you’re bold, curious, and eager to make a real impact. We're building something special—and having a lot of fun along the way. If you’re excited to build, grow, and win together, we’d love to meet you.
We’re committed to building a workplace that’s welcoming and accessible for everyone. If you need any accommodations during the hiring process or once you join Float, just let us know! You can reach out to Vic (victoria@floatfinancial.com), and we’ll work with you to make sure you have what you need to succeed.