Location: Remote
Employment Type: Full-time
About the Role
We are looking for a hands-on Marketing Specialist to lead social media execution, develop content strategy, manage paid advertising campaigns, and support product marketing initiatives for a fast-growing AI-powered platform operating in the creator economy and social commerce space.
This role is ideal for someone who enjoys working in a startup-style environment and can combine strategy with execution across multiple marketing channels.
Key Responsibilities
Social Media Management
Own and manage social media presence across platforms such as TikTok, LinkedIn, and X
Plan and execute structured content calendars aligned with growth goals
Develop short-form video strategies targeting e-commerce brands and agencies
Monitor engagement performance and continuously optimize content output
Content Strategy
Build and execute a consistent multi-channel content strategy
Translate product features into compelling educational and conversion-focused content
Collaborate with internal stakeholders to develop thought leadership content
Produce:
short-form videos
carousels
product explainers
insight-driven posts
creator economy commentary
Paid Advertising Campaigns
Plan, launch, and optimize paid campaigns across platforms such as:
TikTok
Meta
LinkedIn
Google (optional but preferred)
Test creatives, audiences, and messaging variations
Improve acquisition efficiency and conversion performance
Track and report campaign performance metrics
Product Marketing
Support the go-to-market strategy for new feature releases
Help position AI-driven creator discovery and outreach tools clearly in the market
Develop messaging frameworks for agencies and e-commerce brands
Contribute to landing page messaging and campaign narratives
Growth & Analytics
Track and report on key marketing KPIs
Identify opportunities to scale acquisition and engagement
Run experiments across content, positioning, and paid channels
Support pipeline generation and brand awareness initiatives
Ideal Candidate Profile
Required
2–5+ years of experience in growth marketing, social media marketing, or product marketing
Strong experience managing social media for SaaS, creator economy, or e-commerce brands
Experience running paid acquisition campaigns
Ability to create high-performing short-form content
Comfortable working in a fast-paced startup environment
Strong execution capability (not strategy-only)