As a Senior Manager, North America Field Marketing, you will be responsible for developing and executing localized marketing strategies that drive both new business pipeline and customer expansion. This role requires a marketer with expertise in B2B SaaS to lead field marketing campaigns, build strong regional communities, and execute innovative events. You will adapt global programs to fit the specific needs of the North American market, while partnering with sales and regional teams to pioneer new approaches for driving growth.
Responsibilities
- Partner with sales leadership and key stakeholders to develop and execute a differentiated field marketing strategy for North America.
- Own the North America Tier 2 and Tier 3 event strategy and execution, including regional tradeshows, industry events, executive experiences, customer/prospect programs, partner-led activities, and field-driven demand generation initiatives.
- Build and manage integrated marketing campaigns that create new opportunities, engage prospects, and advance pipeline opportunities to support revenue growth.
- Develop and execute 1:1, 1-many, and industry-specific marketing programs, both virtual and in-person, to drive demand generation, account engagement, and measurable pipeline contribution.
- Collaborate with Sales, Partner Marketing, and Regional Partner Account Managers to drive new logo acquisition through channel partners.
- Build and support strategic partner marketing plans that align partner-led activities with regional sales priorities, target accounts, and direct field marketing motions.
- Act as the primary marketing resource for regional sales and sales engineering teams, ensuring alignment on objectives and strategies.
- Lead the North America field marketing team, including resource management, hiring, mentorship, and performance management.
- Continuously track and report on program performance, adjusting plans using data insights to optimize results.
- Manage budget, ensuring effective allocation of resources while strategically optimizing spend to maximize ROI and align with broader business goals.
Required Qualifications and Skills
- 5+ years of B2B SaaS Field Marketing experience, with a proven track record of driving pipeline growth in North America.
- Demonstrated experience owning regional event strategy and execution, including Tier 2 and Tier 3 events, field programs, executive experiences, partner events, and industry-specific demand generation activities.
- Strong understanding of how to build field marketing programs that support both new logo acquisition and pipeline acceleration.
- Strong problem-solving and analytical skills, with the ability to use data to measure and optimize campaign performance, event impact, partner contribution, and ROI.
- Strong cross-functional leadership skills, with the ability to build alignment across Sales, Partner Marketing, Channel, Demand Generation, Product Marketing, and Sales Engineering.
- Expertise in managing marketing budgets to maximize ROI, drive efficiency, and prioritize investment based on business impact.
- Proficient in marketing platforms such as Salesforce, Marketo, and 6Sense, as well as G-suite, Slack, and other communication tools.
About Us
Sumo Logic, Inc. empowers the people who power modern, digital business. Sumo Logic enables customers to deliver reliable and secure cloud-native applications through its Sumo Logic SaaS Analytics Log Platform, which helps practitioners and developers ensure application reliability, secure and protect against modern security threats, and gain insights into their cloud infrastructures. Customers worldwide rely on Sumo Logic to get powerful real-time analytics and insights across observability and security solutions for their cloud-native applications. For more information, visit www.sumologic.com.