About Aspora
People on the move deserve a bank that moves with them. Since 2022, Aspora has been building a borderless financial operating system that makes money as mobile and transparent as its users.
Backed by influential venture capitalists like Sequoia Capital, Greylock Partners, Hummingbird Ventures, Y Combinator & Global Founders Capital. We're a team of 150+ across India, the UK, the UAE, EU and the US, working with extreme ownership, radical candour, and an obsession with customer impact.
We celebrate builders who question assumptions, ship fast, and turn regulatory complexity into elegant solutions. If you’re driven to redefine what global banking can be, we’d love to build the future with you.
About the RoleThis role exists to define how Aspora shows up in the world. We're building a new category: modern diaspora banking for people on the move. Someone has to turn complex financial products into narratives that land. That is this role.
You'll own positioning and messaging across our products and corridors. You'll sit with product and growth in Bangalore, close to where decisions get made. You'll shape launches, sharpen our category story, and turn customer insight into differentiated messaging. This is a high-ownership IC role for someone who thinks in narratives and backs them with data.
📍 Bangalore | In-office
Define positioning and messaging frameworks for Aspora's products across global diaspora corridors
Own go-to-market strategy for launches across the UK, UAE, US, Canada and beyond
Shape the category narrative that sets Aspora apart in modern diaspora banking
Drive customer and competitor insight through research, user interviews and market analysis
Partner with product and growth to influence the roadmap
Lead messaging consistency across every customer touchpoint, from acquisition to retention
4+ years in product marketing ideally at an early-stage startup in fintech or a regulated product
Strong writer and storyteller
Fluent in GTM planning, feature launches and building messaging hierarchies
Analytical and insight-driven
You read product nuance and user psychology to find the "why it matters"
First-principles thinker — you question the default before adopting it
Fintech or financial services experience
0→1 exposure: defining messaging for products and markets without a playbook
Own the function: product marketing at Aspora is yours to shape. High responsibility, real autonomy, and the room to make this role your own
Own the category story for borderless banking and shape how the global diaspora sees us
Sit at the intersection of product, growth and brand, with real influence over the roadmap
Build 0 to 1: define messaging for products and markets that don't have a playbook yet
Go global: work across the UK, UAE, US, Canada and beyond from our Bangalore hub
Competitive salary, comprehensive benefits, and ESOPs aligned with Aspora's long-term vision
If you have exceptional communication skills, love crafting compelling narratives, and want to help revolutionize financial services for diaspora communities, we'd love to hear from you!