Senior Product Manager: New Verticals
About Broccoli AI
Broccoli AI is building the AI operating system for home service businesses.
We work with plumbing, HVAC, and electrical contractors, the people who keep homes running, and we replace fragmented tools and manual workflows with AI agents that actually do the work.
Our AI assistants answer phones, book jobs, follow up with customers, and drive revenue, fully integrated into systems like ServiceTitan.
We started by going door-to-door, meeting 100+ contractors, and understanding how these businesses actually run. That shaped everything we’ve built. Today:
Hundreds of contractors use Broccoli to run their front office
We’ve grown from $0 to millions in ARR in under a year
We’re trusted by both single-location operators and the largest PE-backed roll-ups
We’ve raised $25M+ from Khosla Ventures and YC
The role
This is one of the highest-impact roles at Broccoli. As Senior Product Manager for New Verticals, you’ll help decide where Broccoli expands next.
Broccoli is growing quickly in plumbing, HVAC, and electrical, but the broader home services market is much larger. There are dozens of adjacent verticals with similar operational pain: missed calls, slow follow-up, manual scheduling, inconsistent customer experience, fragmented systems, and revenue leaking through the cracks.
Your job is to find the best opportunities, understand them deeply, and turn them into successful product and go-to-market bets.
You’ll spend time with owners, operators, CSRs, dispatchers, technicians, and sales teams to understand how different service businesses actually run. You’ll study workflows, call transcripts, customer data, competitors, and market dynamics. Then you’ll synthesize that into clear recommendations: which verticals should we enter, why now, what should we build first, and how will we know if it worked?
This role sits at the intersection of product, market research, strategy, and execution. You’ll work closely with the founders, engineering, sales, and customer success to turn market insight into product direction.
We’re looking for someone who can do two things well. First: get deep into customer operations and identify where AI can create real P&L impact. Second: think beyond what customers ask for and build toward what AI makes possible.
What you’ll own
New vertical discovery
Identify and evaluate new home service and field service categories where Broccoli should expand next. Build a clear view of customer pain, market size, workflow complexity, competitive landscape, integration needs, and go-to-market feasibility.
Market research and synthesis
Interview customers and prospects, shadow workflows, analyze transcripts and product data, and turn messy research into clear product and strategy recommendations.
Opportunity sizing and prioritization
Compare verticals and product wedges based on urgency of pain, willingness to pay, AI feasibility, implementation complexity, sales motion, and potential customer P&L impact.
Product definition
Turn research into crisp product direction. Write specs built around the “why,” define the initial wedge, create basic mockups when useful, and give engineering enough clarity to move quickly.
Design partner development
Work with sales and customer success to identify the right early customers for new verticals, build tight feedback loops, and avoid overfitting to one account.
Launch and learning loops
Coordinate with sales, customer success, and marketing when new vertical products ship. Define success metrics, track outcomes, and drive the honest conversation about what worked, what didn’t, and what we should do next.
Who we’re looking for
Must-haves
Deep customer curiosity
You want to understand how businesses actually work: workflows, incentives, edge cases, economics, and operational reality.
Strong market judgment
You can evaluate a market from first principles and separate a promising opportunity from a noisy one.
High agency
You bring structure to ambiguity, move without being told, and own outcomes end to end.
Strong business judgment
You prioritize based on customer impact, Broccoli’s strategic advantage, speed to market, and long-term expansion potential.
AI-first product thinking
You default to asking what is now possible with AI, not what traditional SaaS products have done before. You’ve built agents, AI-powered workflows, or AI-native product experiences yourself.
Clear communication
You can turn messy research into sharp strategy docs, specs, launch briefs, and founder-ready recommendations.
Excited to work in-office five days a week
This role requires close collaboration with the founders and the team.
Strong plus
Former founder, or a PM who has operated like one
Experience expanding into new markets, segments, or verticals
Experience at a high-growth B2B startup, especially Series A to C
Home services, field service, vertical SaaS, or service operations experience
Experience with sales-led or design-partner-led product development
Not a fit
This role is probably not a fit if:
Your PM experience is primarily sprint facilitation, stakeholder alignment, or process management
You prefer being handed a roadmap rather than figuring out what should be on it
You are uncomfortable with ambiguity, field research, or direct customer exposure
You have not owned a product, market, or business outcome end to end
You think of AI mainly as a feature layer on top of existing SaaS workflows
Broccoli is an equal-opportunity employer and complies with all applicable federal, state, and local fair employment practice laws.